Case Study : Freshening Up Professional Presence -Devon Baily
Client: Devon Baily
Organization: CIBC Wood Gundy
Session Type: Express Headshot
Location: Belleville, Studio
Sometimes a professional image has done its job; it just doesn’t reflect where you are or where you’re headed.
Devon came to the studio ready to update a headshot that no longer aligned with his career at this stage. As he moved toward new opportunities, he wanted an image that reflected his experience and professionalism while still feeling natural and approachable.
THE BACKGROUND
Devon’s existing headshot had served him well, but it no longer represented how he wanted to show up professionally.
As a Portfolio Manager and Senior Wealth Advisor at CIBC Wood Gundy, he needed an updated image that communicated confidence and experience—one he could use consistently across LinkedIn, speaking engagements, and other professional platforms.
THE GOAL
Create a headshot that:
Conveys experience, confidence, and professionalism
Feels natural, approachable, and authentic
Supports Devon as he moves toward new opportunities
Works across several professional platforms and formats
THE SESSION
During a short, guided session, we worked through subtle adjustments to Devon’s posture, expression, and framing.
The goal wasn’t to change how he looked. It was to find the right combination of body language and expression to create a polished image that still felt like him.
The final image presents a clear, confident version of Devon — one that feels aligned with his current role and where he’s headed next.
It’s designed to work seamlessly across platforms, from LinkedIn to speaking engagements, giving him a consistent and polished presence wherever he shows up.
THE OUTCOME
A refreshed headshot that presents a clear, confident version of Devon—one that feels aligned with his current role and where he’s headed next.
A consistent, polished image ready for LinkedIn, speaking engagements, websites, and other professional uses.
A flexible composition with enough space around Devon to accommodate different crops without compromising the strength of the portrait.
THE TAKEAWAY
A professional headshot should reflect who you are today and support where you’re going next.
Devon’s session shows how thoughtful direction, subtle adjustments, and flexible framing can create one strong image that works across multiple platforms while maintaining a natural, approachable presence.
If your current headshot no longer reflects your experience, your role, or the opportunities ahead, it may be time for an update that feels more aligned with who you are now.
