Case Study : Freshening Up Professional Presence -Devon Baily

Devon Baily, a man with brown hair and blue eyes, smiling in a professional headshot against a gray backdrop.

Devon came in ready to update a headshot that no longer reflected where he was in his career.

Like many professionals, his existing image had served its purpose, but as he moved toward new opportunities, it no longer aligned with how he wanted to be seen.

THE APPROACH

Our goal was to create a headshot that conveyed experience, confidence, and professionalism, while still feeling natural and approachable.

During a short, guided session, we worked through a series of subtle adjustments in posture, expression, and framing to find the image that felt right.

Devon Baily, a man with brown hair and blue eyes, wearing a suit and tie, in a professional headshot against a gray backdrop.

THE RESULT

The final image presents a clear, confident version of Devon — one that feels aligned with his current role and where he’s headed next.

It’s designed to work seamlessly across platforms, from LinkedIn to speaking engagements, giving him a consistent and polished presence wherever he shows up.

Screenshot of Devon Baily's LinkedIn profile showing his updated headshot, listed as Portfolio Manager, Senior Wealth Advisor at CIBC Wood Gundy.

WHY THIS IMAGE WORKS

This image was photographed with flexibility in mind.

By allowing space within the frame, Devon’s headshot can be adapted for multiple uses — from a LinkedIn profile to a website banner or speaking engagement materials — without losing its integrity.

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